These are my initial designs for the tag designs. I initially decided to make three different tags, one for clothing, one for accessories and one for home-ware but in the end I had five because I did a mens and womens version of the clothing and accessories tag.
These are my final outcomes for the tag designs. I decided to mens and womens versions of the clothes and accessories tags with mens in black and womens in white. The skull shaped tag is for homeware, the circle for accessories and the rectangle for clothes. I decided to keep the layout of the back of tags very simple because the fronts are all quite decorative and I wanted the information to be clear and legible. I used a similar layout idea to the one I used on my stationary to keep up with the brand identity by using the lines to frame the text and the same font. I am happy with how my tags turned out because I managed to incorporate all of my variant logos and I think they all work well as the fronts of all the tags represent the brand of the company in one way, with one being text based with the name of the logo and small sugar skull, one image based but still keeping the name written in the eyes and one completely image based using a repeat pattern of the sugar skull logo.
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