This is my final outcome for my letter head design and I think it works quite well because I managed to get my main logo centered and in the top so that it stands out over the rest of the letter so that the letter is clearly part of the brand and because it is quite compact it leaves enough space for the addresses. I added a small repeat pattern of the plain and coloured sugar skulls and I think this gives a nice accent to the letter and pop of colour and helps the branding to link back to colourful and decorative theme of mexico city. I think the layout of the bottom of the letter is effective too because it is neat and compact and the lines help separate it from the rest of the letter. I chose a think stroke sans serif font to match a similar style to the font in my logo but this font is a lot neater and squarer so is much more legible than using that font.
Compliment Slip
I chose a landscape compliment slip so that I could use the same layout as my letter head because I think it ties in better with the letter like this and helps them look part of the set. I was worried about the space left for writing in the slip but when I printed it out it looked ok so I think overall it works fine.
Business Card Front
I used one of my variant logos for the buisness card because I wanted the front to be image based. In the end I decided to use the logo with the writing inside the eyes so that the name of the company would still be on the front but the image would stay the main focus.
Business Card Back
For the back of the buisness card I used the main logo to keep with the branding of the company and the other pieces of stationary and I also used the same font to keep with this brand identity. I also tried to link it in with the layout of the letter head and compliment slip by using the lines to frame the writing.
No comments:
Post a Comment